Skip to main content

· 2 min read
Pinaki Sachathamakul

Exactly 6 months ago today, I had pushed out the first version of the Affi Network Whitepaper.

Happy to share that so much has been accomplished since then:

  • Went from 1 to 5 solid team members
  • Created three websites
  • Built a large database of potential users
  • Released updated versions of the whitepaper
  • Onboarded over 10 investors
  • Onboarded strategic advisors
  • Partnered with a massive institution (confidential until announced by them)
  • Started building our community (~15k Twitter)
  • Designed our architecture from scratch (innovative technology)
  • Created unique smart contracts using very modern tools and frameworks
  • Built our own multi-chain tracking engine
  • Designed and built our own dApp (MVP)
  • Went to crypto events, got user feedback, and networked with awesome people
  • Acquired customers and got LOIs signed

Excited to share that we’ll soon be ready for testnet 🤯. Really excited for this! We’re testing internally and fixing bugs at the moment.

Most of the people who’ve seen our demo have said that the product is “very cool” and “easy to use”.

It’s been a wild journey so far - and pushing through a bear market is …. No words for it 😅

While I wish we did things even faster, I’m really proud of the team for what we’ve accomplished with such little resources.

We have many more releases, updates, and announcements coming your way so please stay tuned!

If you’d like to be considered as one of our product testers, please send me a DM to request for an invitation!

Let’s go #AffiNetwork 🚀

· 7 min read
Indy Kajornboon

​ I have been eager for my first post for some time now! We have been working to build a strong core team over the past few months to ensure that Affi Network is built with the latest innovations, efficiency, and most importantly, security. At Affi Network, our values are Transparency, Fairness, Empowerment, Unity, Innovation, and Inclusion. These are the core values that we live by and are looking for in every individual that we onboard into our team. ​

It was not an easy task to find potential candidates that would align with our values and our goals. It all started with casual chats between many Web3 enthusiasts. New ideas were bounced around, and many crypto topics were debated. Discussions turned into validation, and validation turned into an opportunity. Seeing how passionate each person was about Affi Network’s vision and long-term goals, it was clear that we could make Affi Network become one of the leading web3 marketing platforms if we united our skills and worked together.

​ "Talent wins games, but teamwork and intelligence win championships." – Michael Jordan ​

We are setting out to become champions, making the core team crucial to our success. While we are excited about what the future holds for us, we are focused and working hard to deliver the best experience for our users. We know there is a lot of work to be done, and I believe our core team can now deliver. I am happy and excited to announce that the initial team members behind the scenes of Affi Network are coming together, and we are now a talented team of five that is constantly growing. We started from one only a few months ago and now we have a strong five. Here they are! ​


The main man himself, our CEO and founder, Pinaki, has been a serial entrepreneur in the media and marketing industry for over a decade. Specializing in media and marketing, Pinaki has founded and built 3 companies in this space; a video production house, an influencer marketing platform, and Affi Network. Having worked with several brands and agencies worldwide and working closely with advertisers and publishers, he understands firsthand user needs and pitfalls that can be avoided in this venture. His video production company, Albatross Film Service, has produced commercial content for Apple, Netflix, Airbnb, Western Union, and several more! His influencer marketing platform, Brandface Innovation, created over 2,500 influencer jobs through collaborating with brands like Decathlon, Stabilo, and HappyFresh. He discovered crypto in 2017, and his passion for this space grew rapidly. Like most of us, Pinaki initially began by investing through centralized exchanges and then later started dabbling in Web3. His eureka moment came when he realized that we could build a real-time pay-per-sale solution on the blockchain. Pinaki started to spend more time researching and talking to Web3 founders, agencies, publishers, developers, and tokenomics experts to further understand their pain points, gain insights, and craft an optimal solution. Once his solution was validated, the journey of Affi Network began! ​

Our Chief Technical Officer, Shah, is the wizard behind the magic that Affi Network is bringing to the community. A software engineer, infosec expert, and blockchain developer who was previously CTO at (building launchpads and marketplaces). Shah has had over a decade of experience in this space, learning multiple coding languages and always building and breaking tech for the benefit of the community. Shah has been recognized for building multiple web3 products, but not only building; he has also been awarded for breaking Netflix, Zoom, and several other products.His strong security background is a perfect complementary skillset for building and deploying secure smart contracts!

Our Chief Operating Officer, Indy. Me! Just to introduce myself briefly, I am a finance and management specialist who previously worked at Lazada as Head of Pricing, supporting Lazada leading up to the Alibaba acquisition, along with several other initiatives. I spent 2020–2021 heavily interested in the crypto world, trading NFTs and testing blockchains. I went deep into Web3 and developed a passion to one day build something to help contribute to this community. Pinaki and I have known each other for over a decade and have been talking about Web3 and its potential for years. Now it's exciting to be a part of building something that will help grow and shape the future of Web3!This month we have onboarded two more valuable members to the Affi Network team. I am excited to introduce and share their experiences as they are also Web3 enthusiasts, having helped build many Web3 projects in the past. ​


Our recently joined Community & Marketing Lead, Jah, is a crypto enthusiast, web3 marketer, influencer, and publisher that has helped build multiple blockchain projects to success. Jah has been a crucial part in growing and educating the Thai crypto community, having been the Marketing Head at NFT Gamer Thailand and brand ambassador for multiple blockchain projects. Her enthusiasm for web3 has led her to establish her own crypto community (Dumbui Crypto Community), where she actively discusses crypto news and educates her community on the most recent web3 developments. She has built and managed a crypto community of over 250k members and has worked with many web3 influencers, making her a perfect fit to build a strong Affi Network community. She loves the space and loves building a quality community, so you guys are in good hands! ​


The latest member of the Affi Network family, our Lead Developer, Jerome, is a passionate developer with a decade of experience in developing software and IT solutions for various industries. Jerome has dedicated his time to blockchain over the past few years and has hit the ground running by building multi-chain launchpads (Ignition Pad on PAID Network and launchpad) that have become successful in growing the Web3 and gamefi ecosystem. Jerome and Shah have been working together at Equinox previously and have shown success in building a launchpad together. I am excited to have Jerome on our team as his experience in building dApps can help deliver the robust user experience that the Affi Network community deserves!

​ Our team is based on individuals who are passionate and go the extra mile to constantly improve and optimize Affi Network. It is my pleasure and honor to be working alongside a team that I feel can bring Affi Network to the level we are aiming for. This is just the beginning, and we are always looking to grow. We invite all Web3 founders, Writers, Bloggers, Influencers, and anybody who is looking to grow to join us in shaping the future of Web3 together with Affi Network! ​

We are also excited to share that we have some notable partners and advisors on our roster and will be making announcements about this in the near future! If you are interested in joining us as an advisor, partner, advertiser, publisher, or any other role, please feel free to reach out via Twitter or Telegram with a proposal. Our community is buzzing!

· 6 min read
Pinaki Sachathamakul

I am excited to be kicking out this blog with our new website!

Wow, it’s been a long journey until we finally landed on a solution like Affi Network.

I spent over a decade in the media and marketing space. I wore several hats (management, sales, recruitment, screenwriting, producing, directing, and much more), working with some really talented people along the way and having loads of fun! In my years, I had the chance to build businesses that produced ads for global brands like Apple, Netflix, and Airbnb, collaborating with some of the largest ad agencies worldwide.

In late 2019, I registered a company in Singapore called Brandface to build software in digital media. We planned to build an agency, gain insight, and then launch a product. In early 2020, we launched Brandface Innovation, a tech-enabled influencer agency in Thailand to help brands manage nano-influencer marketing at scale. In 2021, we continued to work with some global brands like Decathlon and several others to create over 2,500 influencer jobs. Through this experience, we learned that we could create more value for advertisers by building a performance-based product on Web3.

The critical insight gained was that advertisers wanted to pay on a performance basis (even for engaging influencers) versus the current flat-fee model, which can be pretty risky. Many of the brands we worked with were consumer brands that wanted to “pay per shoe sold” or “pay per IoT device sold.” It would have been challenging to build and scale this solution for several reasons; however, we found a way to do this for tokenized assets (e.g. NFTs).

I've been involved in the crypto scene as an investor since 2017. My passion and curiosity in crypto led me to explore the different projects and solutions being built. I was deep-diving into community groups and spent hours understanding each product's tech. As time passed, Web3 got bigger and bigger. Blockchain TVL started growing. In 2021, some friends and I started investing in DEXes (decentralized exchanges). One DEX we got into early had an internal referral program for one of their pools (one I was already farming in). That was my eureka moment!! On-chain performance marketing!

Of course, the DEX’s referral program had some issues (e.g. I was referring to myself and made an extra 3%), but the idea of on-chain performance marketing made a lot of sense! I spent some time researching further and found that transparency was a massive issue in the traditional affiliate industry. 11% of all ad budgets, or about $100bn in 2023, is the size of ad fraud! How valuable could a fully-transparent decentralized performance marketing platform be? Can we create our own economy? Should we have our own token? Should we be a DAO? What are the barriers we need to be aware of? I had a lot of questions.

In early 2022, I started spending more time researching the space, getting consultations from experts, and trying to get some of these questions answered. We spoke to Web3 projects, marketing agencies, and several publishers to understand what they liked or didn’t like about our concept. We spoke to several developers to understand the challenges of building and automating our services. After gathering feedback and validation, Affi Network was born… and our adventure began. Our adventure to build the world’s largest blockchain-based affiliate marketing platform that fuels publishers of tomorrow with a stream of paid opportunities.

‘Affi’ derives from the word ‘affiliate’. Affi Network will enable advertisers to work with publishers on a pay-per-sale basis. All conversions will be verified on-chain. Advertisers of tokenized assets will be able to control their CAC (customer acquisition costs) and have access to a tracking dashboard that displays on-chain verifications for each conversion. Publishers will have access to more opportunities, less friction to join campaigns, and real-time payments. Consumers of Web3 will have a chance to support their favorite publishers and receive cashback on their purchases! What excites us as much as the innovation is the social impact - We hope to make Affi Network home for more than a million publishers.

To be at the intersection of marketing and blockchain, so early, and to do nothing about it - that would probably bug me a lot later down the line! We wound down operations at the agency and started focusing on Affi Network full-time. We had to go for it! Tokenomics. Whitepaper. Logo. Branding. Website. CxO Recruitment. User Flows. Legal. Pitch Decks. Fundraising. The whole shebang and more!

I can not be more excited about the leadership team I've recently onboarded as founding members of Affi Network. We will release more information about the team members in another blog post, but I can share that everyone is an A player in their domain. We are currently working 10-15 hour days - driven by passion, extremely unsustainable, but perhaps until product launch! We look forward to welcoming high-caliber candidates and developing cross-functional teams over the following months and years. If you are passionate about Web3 and think you are a good fit, please get in touch! There's a lot of work ahead, and we can't get it all done alone. Come and build with us!

We also invite marketers, publishers, NFT lovers, and other users of Web3 to join our community and learn more about how you or your project can benefit from Affi Network. There are learning resources in our Docs that can help you get started. As a DAO, we are truly building Affi Network for our community. This is why 50% of our revenue goes to AFFI stakers. This is why 100% of our treasury is governed by our DAO. We are incomplete without our community. Please reach out if you resonate with our values of transparency, fairness, unity, inclusion, empowerment, and innovation. No bs. We are here to kick ass and we can not do it without our community.

We have thought very deeply about our users, the features we need to build, the value we need to create, and our purpose behind it all. We welcome all walks of life to explore how they can contribute or benefit from joining our community.

Are you excited to shape the future of Web3 with us? Join our community. Read our docs. Follow us on social media. Invite your friends. Share our website. Send us a partnership proposal. Come and change the world with us!